Why Business Matters: The top ingredients of real community business partnerships

Added on 08th Jun 2004

People are making their feelings known. They are saying to companies "Look at it through our eyes! Add empathy to your corporate strategies. Develop a new style of leadership that blends compassion with competitiveness." In simple words, they want us to conduct our business in a way that not only meets our profit imperative, but also fulfils our broader responsibilities. And that's the bottom line.

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