Mastering the Media: How communities can use the media to shape policy

Added on 05th Jun 2007

Don't just get your group into the media, think through the reasons for doing it. Do your risk management analysis. The best campaign in the world will never work if you're targeting it at the wrong people. Never target the general public; that's a meaningless phrase. Break it down. Know your audience.

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2022 Conference

Eliminate Inequality: Rebuilding Australia from the ground up, all the way to the stars

23 - 24 May 2022

Where:
Moonee Valley Racing Club, MELBOURNE, or attend online

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