2020 — 10 speeches
Mastering the Media: How communities can use the media to shape policy
Added on 05th Jun 2007
Don't just get your group into the media, think through the reasons for doing it. Do your risk management analysis. The best campaign in the world will never work if you're targeting it at the wrong people. Never target the general public; that's a meaningless phrase. Break it down. Know your audience.