Mastering the Media: How communities can use the media to shape policy

Added on 05th Jun 2007

Don't just get your group into the media, think through the reasons for doing it. Do your risk management analysis. The best campaign in the world will never work if you're targeting it at the wrong people. Never target the general public; that's a meaningless phrase. Break it down. Know your audience.

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Connection, Creativity, Community: Finding Hope in a Climate of Crisis

18 - 19 May 2020

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Moonee Valley Racecourse, McPherson Street, Moonee Ponds,
Melbourne

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