Assoc. Prof. Adam Alter

Adam is Associate Professor of Marketing and Psychology at New York University's Stern School of Business and Psychology. His research focuses on the connection between behavioural economics, marketing, and the psychology of judgment and decision-making.

Adam has a Masters and PhD in Psychology from Princeton University, where he held a fellowship in the Woodrow Wilson Society of Scholars.

His first book, Drunk Tank Pink: And Other Forces That Shape Our Thoughts, Feelings, and Behaviours, a New York Times Bestseller, discusses the world within us, the world between us, and the world around us.