Campaigning fundamentals: How to take home the trophy
Campaigning is when marketing becomes a sport – suddenly you’re playing to win. But campaigning is…
These help sheets will take you through what you need to know to run an advocacy campaign and the various methods and tactics available to you. Use them as a starting point and to spark some ideas for action.
Campaigning is when marketing becomes a sport – suddenly you’re playing to win. But campaigning is…
When you talk about plans to mobilise the community, most people automatically think of protest…
So you've identified an issue that you're passionate about. There's a great injustice in the world,…
An advocacy campaign is nothing without support from some quarter. For most campaigns this means…
One of the questions that comes up when you're gearing up for a bit of community do-gooding is "How…
Advocacy work is hard. The rewards are often too few and the setbacks too many. Good advocates are,…
You need to set boundaries and frameworks for your advocacy early in the piece to avoid on-the-spot…
Most advocacy campaigns have an inner, middle and outer circle. It is important to understand the…
Funding is hard to get for any organisation. Indeed, sometimes it seems that the most pervasive…
It's no great secret that we live in an increasingly globalised world. For some this is a cause for…
Australia is a Federation. In other words, the country is co-governed by the State and Federal…
In advocacy, collaboration is key. In one way or another, just about every help sheet in Our…
Sometimes collaborations are almost taken for granted, other times they take a bit of work. They…
No matter how hard you try, you'll never get there on your own. Just about every successful…
Issues come and go and their importance or urgency will come and go as well. As an issue falls off…
Whether you like it or not, the media has never been more influential than it is now. The media can…
Sometimes your advocacy is targeted directly at specific changes to specific pieces of legislation…
When people think of advocacy, they often think of a march or rally. Such public displays of…
Public Forums are a great way to involve the public and to provide a space for democratic…
Sometimes you'll start a campaign in your own specialist area. You've based your life's work on…
Essentially an action alert is an urgent call to arms - it might be a call to get people down to a…
The Digital Age has changed advocacy for ever. Communication has never been so instant and…
Whether you're running a one-off campaign or are a dedicated advocacy organisation, it's vital to…
When you're working on a campaign it's very easy to get caught up in your own world and forget…